Since starting Byker Books back in 2008 I've tried numerous different marketing strategies with various (and usually never repeated) levels of success. It appears to me that most sure-fire way of succeeding in publishing - in the UK at least - is to be famous. The rest of us can only keep plugging away...
The biggest challenge is figuring out what actually works, especially if you're starting off with small numbers where the signal can easily get hidden by the noise. And once you do get an idea of what works, it might not (probably won't) keep working. I wouldn't mind doing marketing if I had any idea of what actually helped but it does seem to be all rather random.
Since starting Byker Books back in 2008 I've tried numerous different marketing strategies with various (and usually never repeated) levels of success. It appears to me that most sure-fire way of succeeding in publishing - in the UK at least - is to be famous. The rest of us can only keep plugging away...
The biggest challenge is figuring out what actually works, especially if you're starting off with small numbers where the signal can easily get hidden by the noise. And once you do get an idea of what works, it might not (probably won't) keep working. I wouldn't mind doing marketing if I had any idea of what actually helped but it does seem to be all rather random.