Hi, my name is Sam Missingham, I’m an award-winning book marketer, Twitter loud-mouth and publishing super-geek.

What you’ll get in this newsletter

My plan is to drill down to the latest best practice in book marketing & publicity - practical ideas that you can apply to your books and business. I keep a very close eye on traditional publishers and their approach to marketing (I’m a judge for several UK industry awards), but keep a closer eye on indie authors and their very granular and effective approach to marketing.

This newsletter will include the best of both approaches.

Why should you trust what I have to say?

I worked on the industry magazine The Bookseller for years, running their events, awards, circulation and subscription strategies. Whilst there, I launched the community FutureBook, which charts the digital transformation of book publishing. I then worked at HarperCollins UK where I was head of audience development, responsible for large-scale marketing campaigns across all of their books. I also ran their author events programme, including a rather spectacular event with George RR Martin.

I am founder of Lounge Books, a community for book-lovers and Lounge Marketing, a book marketing resource for authors.

In broad terms

You’ll not find anyone more passionate and nerdy about the book industry, and importantly putting books into hands.

Please consider subscribing

One final thing, I’m a single Mum trying to create the world I want to see and build a business that can sustain me and my girl. Your subscription will support this, with my huge thanks.